Gold Avenue Review

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Gold Avenue is a precious metals dealership that provides high-quality gold, silver, and platinum products to investors and collectors. It focuses on convenience and customer satisfaction.

Over the years, precious metals have become popular because of their perceived advantages over stocks and forex. However, like in any other industry, the challenge lies in finding the right company to buy legitimate metals from.

Today, we’d like to talk about Gold Avenue, a renowned name in this field of precious metals. In particular, we are interested in establishing who they are, what they sell, and above all what different customer reviews posted about them online have to say.

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What Is Gold Avenue?

goldavenue homepage

To know what this company is, we have to start at the MKS PAMP GROUP, one of the world's leading precious metals dealers. It is a family-owned business based in Switzerland that specializes in all there is about precious metals.

Well, Gold Avenue is the group's official retailer, as per the official website. Some of the services it offers include buying and selling precious metals and storage solutions services.

The retailer is run by about 20 experts with decades of experience. Their main job is to ensure that you get access to your preferred precious metal with relative ease. 

An area where Gold Avenue outdoes other companies is that if you decide to resell your metals, they cushion you from the commission fees.

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Products and Services

Let’s now check out the company’s products and services in detail so that you fully know what you will be getting yourself into.

They are as follows:

1. Gold

gold avenue gold

As you would expect, gold is the most valuable item that the company has to offer. You will get it in the form of gold coins and bars so you can choose the one that suits you best.

*PAMP Suisse 1oz Gold Bars

These bars are some of the key players in the precious metal industry, plus they are superior to most of the gold coins in the market. Once you invest in them, you will end up with a highly diversified and more valuable portfolio.

*20 Swiss Francs Helvetia Vreneli Coin (Fine Gold 900.0)

The side of this coin bears the head features a bust of Vreneli with the Swiss Alps in the background. And if you are wondering why the coin is considered Helvetia, it is due to the word (Helvetia) appearing above Vreneli’s head.

2. Silver

gold avenue silver

After gold, silver is another intelligent way of getting started with precious metal and is available in the form of coins and bullion. Another thing you should know about this commodity is that of all the precious metals in the market; it is the most pocket-friendly one.

The impressive bit about silver's price is that it is a good diversifier as it is not affected much by market variations. So, you will get some of the stability that most investors crave but never find in the market.

Some of the silver products that the company offers include:

*1 oz Noah’s Ark Armenia Fine Silver Coin (Mixed Years)

This coin is issued by Armenia’s Central Bank and is the country’s legal tender. It has set its footing in the market over the past decade. During this time, the coin is among the most popular choices that precious metal investors go for.

*PAMP Suisse Monster Box Fine Silver Bars

There are several impressive aspects of this product. First, it is exempted from the 7.7% Swiss VAT on precious metals as it is stored in a special economic area with special rules to attract investors.

Then, the company allows you to resell the bars to them without attracting any commission.

3. Palladium

gold avenue palladium

Unlike gold and silver, palladium is attractive not only to investors but to collectors too, and its popularity continues to grow as years go by.

The palladium variations include:

*1 oz PAMP Suisse Lady Fortuna Palladium Bar

This bar is one of the most beautiful you’ll ever come across. Its outstanding feature is the decoration with Fortuna (Roman goddess).

*1 oz Maple Leaf Palladium Coin

The Maple Leaf palladium coin is not that different from the Lady Fortuna bar in that it is one of the classiest bullion coins globally. As a result, coin collectors around the world rate it very highly.

4. Platinum

gold avenue platinum

According to the company’s website, Gold Avenue has some of the most top-quality platinum coins that you will ever find in the world. They are elegantly designed and would be a welcome addition to any portfolio.

The platinum products include:

*1 oz Fine Platinum Bar

Like the silver bars, the platinum bar is stored in a Swiss Freeport and therefore does not attract the 7.7% Swiss VAT. Also, you can resell it to the company, and you won't incur any commission.

*1 oz Britannia BU Platinum Coin

Crafted by the Royal Mint, this coin has been around since the late '80s, and it is impressive that it has maintained its high demand to date. We attribute this to the classic design that ensures it never losses value while investors and collectors continue to rate it very highly.

5. Physical Storage

Besides taking part in the buying and selling of precious metals, Gold Avenue also provides secure vaults for their storage. Further, the storage facilities are insured against theft, any form of damage, and loss.

On top of guaranteeing the security and durability of your precious metals, the storage ensures that you can sell your stored items whenever you feel like it. Further, as we said earlier, there will be no commission charges at all.

6. Savings Assistant

Last but not least is a savings assistant that enables you to purchase your metal of choice based on three criteria, namely:

  • Best value
  • Flexible choice
  • Coin focus

It is straightforward to use, whereby you enter your budget before selecting the metal you want.

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How It Works

The world of precious metals can be pretty unpredictable, and you can make enormous losses in an instant. So, Gold Avenue was designed to help you navigate this field in different ways:

Purchase of Precious Metals

First, you have to sign up for Gold Avenue, and once you are done, you can start buying the metals immediately.

Storage Facilities

Once you are done with the purchase, you could either use the company's storage facilities to store your metals or have them shipped to your residence. Note that gold IRAs don't give you the option of keeping your products at home.

Managing your Products

On signing up for the service, you will create an account that you will use to access and manage all the metals that you purchased. Note that you will also do the buying through this account.


Finally, Gold Avenue allows you to resell any product you store in your account without attracting any hefty commissions. 

3rd Party Reviews

Gold Avenue only has reviews on its website, Facebook account, and Trustpilot. It beats us how it is missing from the major review sites such as Trustlink, BBB, and Yelp. 

Looking at some of the reviews on Trustpilot, one customer was satisfied with the products but felt that the delivery service could do with a bit of improvement.

Another customer appreciated how easy it is to navigate and use the website for purchasing precious metals.

We also noted a five-star rating by a customer who liked the quality of the storage vaults and the excellent customer support provided.

Is it Legit?

From all our research on this service, we can safely conclude that what we are looking at here is a legitimate company. First off, the precious metals dealer is part of the MKS PAMP group, which has been operating for over six decades.

Besides that, although the company does not have reviews in popular third-party review sites such as BBB and Trustlink, we found a high rating of 4.6 stars on Trustpilot. This implies that the positives were more than the complaints by the customers.

Another thing that sort of guarantees this company’s legitimacy is that it is Swiss-regulated and therefore works within the confines of the law.

Pros and Cons

As we approach the end, let us now summarize the merits and demerits we found with this company.


  • Numerous precious metals for investment, i.e., gold, silver, etc.
  • No commissions charged on sales for metals stored in their vault
  • Swiss-regulated to assure you of the only genuine dealership
  • Offers affordable storage


  • Does not offer IRA services


If you have difficulty finding a reliable place to acquire your precious metals from, we believe that Gold Avenue will solve your problem.

Once you sign up for their services, you will get other features, such as the Saving Assistant, that help you find the best metals within your budget. Further, there are storage solutions for holding your precious metals and reselling them commission-free whenever you feel like doing so.

However, we feel that the service could be better if they offered IRA services. On top of that, the company should consider getting accredited by the Better Business Bureau (BBB), which would help them acquire a more credible look.

All in all, we find this a great company to deal with.

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