Motley Fool Stock Advisor Review




The Motley Fool’s Stock Advisor service has delivered winning investment ideas to its subscribers since 2002, and its track record of more than tripling the return of the S&P 500 has given subscribers a huge advantage over their peers.

Ever heard of the Motley Fool Stock Advisor? It’s a stock-picking newsletter that’s published by a FinTech giant going by the same name. Basically, the service provides you with some investment ideas on a regular base – at a cost. So, the goal of writing this review is to determine whether the stock advisor is worth your money.

In this Motley Fool Stock Advisor review, we’re going to expose the good, the bad and the ugly sides of the platform that has so far attracted mixed views from those who have used it.

About Motley Fool’s Stock Advisor

This company was established back in 1993 by two brothers – Tom Gardner and David Gardner. They’re currently based in Alexandria Virginia but with subsidiaries in different parts of the world including in the UK, Singapore, Canada, Germany, Japan, Hong Kong, and Australia.

According to their description on the NASDAQ website, the company primarily operates as a multimedia financial-services provider aiming to build a thriving investment community. They currently operate through different media platforms ranging from their website, books, radio shows, newspaper columns, TV appearances and above all subscription newsletter services.

But why the name “FOOL?” You might be wondering. And well, our background research revealed that the founders of this company took this name from Shakespearian literature. Shakespeare talks about some wise fools who instructed and amused at the same time – and that’s probably what this company aims to do.

Key Features of the Motley Fool Stock Advisor

Once you become a member, you’ll be able to access all manner of tools aimed at helping you make wise investment decisions. For instance, you’ll enjoy access to different current and historical best stocks worth buying

What’s more? Each one of the suggested stocks is backed up by dozens of related articles. And, therefore, if you wish to dig a little deeper, you can do so before committing your hard-earned cash.

That’s not all! There quite a few features worth looking forward to and these include (but not limited to):

1. Investment Education

The stock advisor members-only platform is a beehive of activity. Here you’ll find a wide range of educational content that can help you make better investment decisions.

As you know, education is quite an important component for any trader who wants to keep sharpening their skills. Through the Fool’s features, it’s possible to learn about new strategies while also accessing ready-made stock recommendations.

We particularly like how well laid out their content is. Each one of their guides is broken down into simple steps that you can take at your own time and enjoy the process. This, therefore, makes Motley Fool an ideal platform for beginners and experienced traders alike.

2. Built-In Alerts & Stock Management Tools

There is more to Stock Advisor than just the investment advice. And now, thanks to the immense power of modern technology, it’s possible to create a unique portfolio of stocks provided you become a member. This portfolio is similar to what’s known as a watch list on other websites.

And through the customized portfolio, it’s easy to gauge the performance of your preferred stocks and also receive tailor-made alerts whenever you need them.

We, like the fact that the stock management and alerts tools are quite simple. And besides the great educational courses provided here, we think that this is also a pretty nice addition worth looking forward to.

3. A Productive Community

The best way to learn how to invest in stocks is by working closely with folks who understand the rules of the game. And what better way to do that than by hanging out with the professionals on a high-end online forum?

The Stock Advisor has what in our opinion seems like a pretty well-managed community. This may not be the most active chatroom on the markets but it certainly commands a decent amount of activity.

And what matters at the end of the day is the quality of the chatter, not the quantity. And, therefore, in our view, if you’re looking for quite some mature message boards, you’ve got to like what’s available here.

4. Access to Special Reports

You may not have the time to read the extensive reports and opinions that they post every so often but you certainly can find a few minutes to go through their monthly reports. These monthly reports come with a variety of stock recommendations. And this way, if you still aren’t sure where to put your money, this special publication can be of great help.

One thing you need to keep in mind is the fact these are not just reports but also learning opportunities. Each report comes with investment guidelines. And, therefore, even if you’re just getting started or are confused about which stock would be best suited for your investment style, this report would go a long way to build your confidence.

And what’s more? Within those monthly report are detailed investment strategies meant to make the job easier for you. So, if your current investment strategy hasn’t been working for you and you’re looking for the latest replacement for it, the Motley Fool Stock Advisor would definitely be worthy of your attention.

5. Monthly 10 Best Buys

David and Tom are always on the lookout for new stock trading ideas. And each month, they do share their list of the top 10 best stocks to invest in. These are not just random picks but ones based on a historical analysis of the markets.

Can you imagine getting direct investment suggestions from two gurus who have been studying the markets for close to 3 decades? In our view, getting trading tips doesn’t get easier than this.

6. Access to Library Full of Investing Content

As we’ve already pointed out, these guys have been studying the markets since 1993. And the best part is that they don’t just delete their content. They have a rich library where they stock all their materials for future reference.

So, by becoming a member, you’ll get the keys to this library. And as Tom and David like to refer to it, this is a one-stop-shop for anyone who wants to learn everything about investing.

As a trader, you should never get tired of learning. There are always new trends coming up every so often and likewise, there’s always some historical data worth referring to. In that regard, the Stock Advisor sounds like a good place to be.

Motley Fool’s Stock Advisor Performance

One thing that sets this company miles ahead of the competition is the fact that they have established a great track record. Indeed, reputation is key, especially to investment research firms.

So far so good, our background check of their track-record and customer experience revealed that though the company isn’t perfect, it’s trustworthy and beneficial to a vast majority of those who have interacted with any of its services.

Their stock advisor program has earned the reputation of being an award-winning system which easily beats the returns of the S&P 500 by linking you up with sectors that hold great fortunes.

And while at it, the company stands out with its ability to remain transparent. In fact, you can easily track how they’ve been performing since 2002 by visiting the “Performance” page which appears on the members’ area. Some of the details provided on that page include:

  • The stock recommended
  • The date of the recommendation
  • The average risk score
  • The ideal buying price
  • The overall returns of the said stock
  • A comparison of those returns to those of the S&P 500

Further to that, the company goes ahead and publishes a list of its winning and losing stocks. This is unlike other platforms that only post their winning predictions, instead choosing to hide their losing ones.

Stock Advisor’s Money Back Guarantee

Whether you’re going for the yearly or monthly package, you can always get a refund of your cash if you choose to cancel the subscription within the first 30 days. That said, monthly subscriptions are not refundable, all you can do is cancel them to stop future billings.

Only a company that’s ready to stand behind the quality of its products can provide such a bold move. And so, you can rest assured that your money will be safe once you opt into this system.

Motley Fool’s Customer Support

The company has an outstanding customer support team behind it. All the queries we sent to them were fully answered plus they have a team that actively follows up on different issues.

That said, the Stock Advisor is only limited to between 9am and 5pm ET from Monday through to Friday. However, you can choose to send them an email any time although they usually respond during office hours.

On average, it takes about 24 hours for them to get back to you although you may need to wait longer, for instance, if you contact them on a Friday evening. In that case, you’d need to wait till Monday.

Motley Fool’s Pricing Plans

Our focus today is entirely on the Stock Advisor platform which is hailed as one of the groundbreaking innovations that catapulted the entire company to the very top of the markets. This service goes for $199 per year which in our opinion is a highly competitive price.

Other than the Motley Fool Stock Advisor premium service, a few other services are available on retail. These include:

  • Rule Breakers – Meant for investors who would like to make calculated but time-weighted returns, the Rule Breakers service goes for $299 per year. In exchange, it provides you with 2 stock picks per month and 2 best buy now suggestions.
  • Rule Your Retirement – Looking for a retirement plan that will help you grow your wealth in a sustainable way? This might just be the platform you need to have in mind. Here you’ll find in-depth information on various investment tools ranging from mutual funds to ETFs. The plan retails for $149 per year and comes with handy social security tips along with frequent analyses on critical retirement topics.
  • Market Pass – This is a service that brings you up to speed with the data you need to make wise choices on small-cap, dividend and value ideas. It also comes with special reports along with highlights on biotech breakthroughs for $1499 per year.
  • Options – Also referred to as the Options University, this is an ideal platform for anyone looking for weekly news commentary on options trading. This would be a perfect bet for anyone looking to generate an income even when the market is flat. This goes for $999 per year.
  • Other Plans – There’s the Total Income plan with 5-income generating strategies priced at $1999 per year. You’ll also find the Supernova package which is home to some high-growth stocks picked by David Gardner himself. The Explorer Plan (EXP1) is all about capturing key market trends helping you make huge returns from market trends, from $1999 per year.

Lastly, there’s the Premier Pass and One packages. The former goes for $3999 per year and grants you access to all Motley Fool services except the “One plan.” The One plan itself is a package that links you up to Tom Garner’s Everlasting Portfolio.

The package is designed to help any ultra-long-term investor generate extraordinary returns. Unfortunately, this package goes for $8499 a year and is currently only available to a select few members.

What Kind of Trader Is Motley Fool Stock Advisor Suited For?

Having gone through the different Motley Fool reviews, we can conclude that this company gets a bad rap because their aggressive marketing strategy often nets traders looking for short-term gains. In our view, the Stock Advisor is best suited for anyone who is after a buy and hold strategy.


  • Stock Advisor has a solid history backing their research
  • A high level of transparency in all their services
  • Great customer support
  • Well-managed premium members’ only services
  • They offer lots of training materials
  • High-quality content


  • Their marketing style is a bit over the top
  • They have dozens of upsells that they keep recommending to their members
  • It may seem like a dull and boring place for technical analysis traders


The Motley Fool Stock Advisor platform is ideal for anyone who wishes to use a hands-on approach to trading stocks. They have some pretty useful analyses and special reports. What’s more? They’ve been around for quite some time and you can bet they know what they’re doing.

That said, this service is best suited for anyone looking for a slow but sure way of doing things. Also, we’d recommend it for traders leaning more toward fundamental analysis than technical analysis.