Rating
4.1

Introduction

Stock Rover is a powerful investment research and analysis tool that goes well beyond what investors are used to from existing equity research sites.  As an advanced web platform, Stock Rover uses many standard desktop software user interface conventions (such as right click for menus and resizable, detachable and collapsable panels).


Are you determined to make it as an investor in the stock market? If you are, it is crucial that you have the best research platform that would help you dig out all the information needed to make your venture a success.

There are many features that make an ideal stock research tool, including stock-screening abilities and user-friendliness among others. And as you’d expect, there are hundreds (if not thousands) of platforms that claim to provide exactly that.

One platform that caught our attention is Stock Rover. It has been around since 2008 and apparently aims to “improve the way investors make decisions and track investments.”

But just how effective is it? Here’s our unbiased review of the Stock Rover analysis tool.

What is Stock Rover?

This is a stock analysis and screening tool that offers you access to research tools, educational content, analysis reports, watchlists, and other sources of information. The availability of all this information in one location will save you a lot of time and energy, and this will enable you to pay more attention to the execution part of the trade.

In short, the idea behind Stock Rover is to have a one-stop-shop tool that reduces the need to scour multiple websites for stock information.

About the Founder

Stock Rover was founded over a decade ago by Howard Reisman and Andrew Martin, who are both software engineers and investors. They were looking for simpler ways of conducting regular stock research, and in the process, they came up with a sophisticated stock research platform and screener based on Web 2.0 technology.

The significance? You can access the platform from anywhere and anytime.

Their aim in establishing this program was to provide you with a platform where you could perform technical and fundamental analysis on securities that are worth investing in.

If you are wondering whether the service has attained this goal, take a look at the key features as we have discussed them below.

Key Features

Let’s now look at what you will access once you subscribe to this program.

I) Charts

Charts are vital features that give you the capacity to analyze the overall performance of a company. When we look at this platform’s charting software, it is not the most advanced, but there is a lot that you can get from it.

Some of the things that you can do here include plotting candlesticks on daily, weekly, or monthly timescales. Additionally, the charting feature also supports technical studies that you are familiar with, such as moving averages, MACD, and RSI. 

If you plot lines instead of candlesticks, it will be easier for you to compare returns since you will be capable of plotting multiple stocks, indices, and ETFs simultaneously. 

Note that the software is not limited to price charts, but you can use it to plot other metrics that the platform calculates as time goes by. 

II) Data on Stock, Index, and ETF

For most users, the most impressive aspect of this platform is the amount of data that it holds. Here, you can find data on more than 10,000 stocks and dozens of ETFs, a feat that is quite impressive. Some of the fundamental metrics that you can view include the company’s books and the dividend history.

As if that’s not enough, the platform shows Morningstar’s financial health, profitability, and the stocks’ growth grades. Further, you can screen stocks and ETFs based on a variety of technical indicators.

Most of all, you can use the fundamental or technical metrics present in the platform to come up with your own custom metric. Note that these metrics will be displayed in a similar fashion as the other built-in metrics available in the service.

III) Portfolio Management

You may also find this platform to be very useful in tracking your portfolio as it has several tools that you can use to analyze your returns over time. Further, there are also tools that can enable you to project your dividend income in the future.

Stock Rover offers support to more than 1,000 brokerages, and you can connect several of their accounts to your dashboard so that you can manage all of them from one point. 

And if regular rebalancing of your portfolios is more of a hobby, you may find this platform to be handy whereby you can set your ideal balance at a sector level, and the program will alert you in case there is an imbalance. 

IV) Stock Screener

This is a valuable tool that would help you find a lot of worthy investment opportunities. Here, you will get 14 screens that cover all the existing stocks, including the top picks and the undervalued stocks, as per the fair value analysis.

Let’s also talk about the technical and fundamental parameters that you get access to in this platform. The former is more pronounced than the latter, which is mainly established around MACD and moving averages.

V) Alerts

Next up are the built-in email alerts whose outstanding aspect is their versatility. Instead of being limited to price alerts only, you could also base them on volume, P/E ratio, and stocks that fluctuate more significantly than other companies in the sector.

VI) News

There is nothing complicated about the newsfeed since you can easily check the news related to a specific company that has been sourced from Yahoo and Benzinga. Additionally, there are other reliable and broader news sources such as Seeking Alpha and Investors Business Daily from where you can analyze the general market conditions.

VII) Stock Insights

Another feature we were impressed with is the insights view which provides you with a brief report on the company that you select. Some of the information that you will find includes the stock’s valuation, profitability, performance, growth, and so on.

In general, fundamental investors are going to find this tool to be very useful.

VIII) Stock Rover Educational Content

It is also important to note that this platform offers numerous educational resources from which you can learn how it operates. Additionally, you can also pick vital tips on how you can conduct your stock research more efficiently.

Some of the features to discuss here include:

  • Research Reports

These are up-to-date research reports drawn from reliable expert sources. You could either view them in your browser or download them in PDF format to read on the road.

  • Weekly Briefs

 Due to time constraints, you may not be able to search for all the detailed research reports. Therefore, the weekly briefs offer you a quick market roundup through the platform’s blog. 

The information that you are likely to find here includes factors influencing the markets, upcoming earnings reports, and commodity movements. 

  • Interactive Videos

Due to the overwhelming number of features present in this program, Stock Rover provides you with video tutorials to familiarize you with the most popular features. Whether it is the basic introductions or the comprehensive webinars, the video tutorials are pretty remarkable.

IX) The Mobile Platform

There may not be a Stock Rover app in existence, but you can easily log into your account from your mobile device via your browser. You will notice that the mobile UI features are pretty much the same as the desktop platform.

Some of the notable features on the mobile platform include:

  • Tablet compatibility
  • Freeform screener equations
  • Easy portfolio tracking

X) Customer Support

In case of any queries, the developers have provided you with two ways of contacting the customer service team. You could either send an email to the address provided or make a phone call during the regular business hours, i.e., 9 a.m. to 5 p.m. EST.

The Pricing Options of Stock Rover in Review

There are four different pricing plans that you can make use of in order to access the features that this platform has to offer:

  • The Free Plan

As you would expect, this is the most basic plan on offer, with its main features being portfolio tracking, stock, and ETF data. You should, however, learn to do with the relatively advanced features such as customizations and analytics.

  • The Essentials Plan

The next option costs $7.99 a month or $79.99 annually. Some of the features that you will get access to with this option include historical stock worth five years, stock screener, alerts, ETF, and index data.

However, there are some limitations in terms of the number of fundamental metrics as you view or screen stocks. Further, you will not have the capability to add your custom metrics.

  • The Premium Plan

This plan will cost you $17.99 per month or $179.99 per year, and you will get access to all the fundamental metrics that the platform has to offer.  Additionally, you also get the option of screening stocks and ETFs.

The other notable feature includes advanced portfolio analysis such as dividend income projection and correlation analysis. 

  • Premium Plus Plan

At $27.99 monthly or $279.99 per year, you can access all the features that Stock Rover has to offer. So, you can expect more portfolios, connected brokerages, and custom screens. 

Note that: When you sign up for this service, you will get a 14-day trial of the Premium Plus tier.

Where Does Stock Rover Excel over the Competitors?

We picked out several areas where this program has the edge over the competing ones. All in all, it will help you a lot in tracking and comparing different investment opportunities.

Some of the benefits include:

  • Linking accounts is very easy– You will not need more than a minute to open an account with Stock Rover. In addition to that, the platform allows you to easily link all your brokerage accounts so that you can receive automatic updates.
  • A wide range of screening options- When you subscribe to the Premium Plus plan, you will get access to around 650 screening criteria and metrics. This includes value scores to dividend yield Adandn return vs. S&P 500.
  • Data is well-organized- Besides the data being easily accessible, it also well-organized and presented. Therefore, any time you identify a trading opportunity, the wide range of graphs, charts, and other visualization tools will make it easy for you to analyze the information presented.

Which Trader is this Platform Best Suited For?

Let’s start by stating that although this program is designed for fundamental analysis, it has enough flexibility to cater to the needs of traders who use both fundamental and technical analysis in their business.

Then, both beginners and advanced traders can find this platform very useful due to its incredible blend of built-in tools and a customizable metric builder. 

As if that’s not enough, long-term investors and active traders would appreciate that the platform easily avails real-time stock data, rebalancing, and portfolio tracking features. 

Pros and Cons

There is no doubt that this is a fantastic service with numerous features that investors would find very useful. However, it also has its fair share of drawbacks. 

In this section, we shall state the advantages and disadvantages of this program in brief.

Pros

  • Its customizable alerts are not limited to price only
  • Features over 600 fundamental metrics
  • Can develop custom metrics by using logic
  • The charting software allows you to plot fundamental metrics over time
  • Presence of portfolio tracking and rebalancing tools

Cons

  • Intra-day traders may not find it to be robust enough
  • Somewhat limited technical indicators
  • Beginners may be easily confused by the pricing plans

Closing Remark

In the end, we can all see that Stock Rover is a platform that aims to empower investors into making sound decisions as they explore different opportunities in the stock market. It is designed with the hope that it helps both novice and professional investors to improve their portfolio planning and stock comparison prowess.

However, there are several issues that we found wanting. For instance, the charting software lacks some vital features, while the basic account holders should expect to be bombarded with numerous non-intrusive ads.

But even with the drawbacks, this is a program that will help you out in your search for profitable investment opportunities. That is why we advise that you check out the different plans so that you can identify which one has the features that would meet all your needs in your stock market venture.